Tasty Tunes
I transformed MOTAT's Food Truck Round up into Tasty Tunes, a colourful night time market that celebrates NZ Music Month with music, multicultural food, while also sharing MOTAT's historical technology. The event has been rebranded to cater specifically for young adults and families who rarely visit museums.
August 2023
MOTAT's data showed that their food truck event appealed to an older audience while young adults called it "just another market." My research highlighted the youths three main needs; Live music and food combo (especially considering it was NZ Music Month), an energetic atmosphere (not a museum focused event), and unique visuals that stand out from other local events.
I created a look that combined street party fun with tech nostalgia. Using illustrations of hand drawn food, music and technology to create a light hearted feel. Along with the dusky colours to complete the night time vibe.
Posters will be released at bus stops, school, parks & other spots that have a high level of young foot traffic. Focused on conveying the light hearted energy of the event along with key information like date, time, cost and website.
Billboards will be released on routes that have a high levels of foot and car traffic. Focused on conveying the light hearted energy of the event along with key information like date, time,
cost and website.
Flyers will be placed at schools, notice boards, class rooms & other spots that have a high level of young foot traffic. The flyer is focused on conveying the light hearted energy of the event along with key information like date, time, cost and website.
There will be 2 rounds of social media posts. They will be animated to improve engagement with our young target audience. The first round will be advertising the up coming event and the final round will be a thank you message to thank everyone for taking part in the Tasty Tunes event.
Merch was created to give the visitors something to help extend the experience while also doubling as free advertisement for the event.